Well, I’ve found myself deep in the YouTube hole. I’m not exactly sure how I got here. While I work on my art, I have TV on, but nothing scripted was holding my interest. I tried a few documentaries, especially anything about the Fyre Festival because that was such a delightful mess. Even though I shouldn’t, I can’t help but find joy in people wealthy enough to afford tickets costing thousands of dollars, finding themselves treated like refugees.

From there, I turned into a woman and started listening to True Crime podcasts. Actually, it’s just been one, and she had a YouTube channel. Even more so than her podcast, her videos were perfect to listen to while I was doing something else. When you log into YouTube, it gives you videos that you know you want to see, and many of them are the opposite of the kinds of views you have. For me, it’s a lot of videos about how Disney/Marvel is really doomed this time. These videos are curated to make me angry because anger keeps people glued to the screen—it’s Facebook’s entire business model. I don’t click on anyone I don’t know.

I knew Todd in the Shadows from his music criticism, and he’s generally on my side, so when he posted a video “fact-checking the WORST YouTuber,” I had to look. This referred to James Somerton, a smug essayist who champions the LGBT crowd, all while alienating both straight and gay women, as well as asexuals. Todd proves that Somerton doesn’t know what he’s talking about, using (as they say on YouTube) receipts. But it was so much worse than that.

A gaming YouTuber named hbomberguy released a four-hour video the day before about plagiarism, and two of those hours were dedicated to Somerton. He doesn’t just steal ideas, he literally reads pages from books like the legendary Celluloid Closet, as well as works from LGBT authors and documentarians who don’t have half the exposure he has. He has made a lot of money off of these people. On the rare occasion he uses his own material, it is misogynist, ace-denying, and misleading.

This isn’t the first time he’s been accused of plagiarism. He actually stole from one of his donors, and when she called him out on it, he claimed he was scared for his life and turned his rabid fans against her. He got away from that one scott free. After hbomberguy, though, he closed all of his accounts and went into hiding, only emerging weeks later with an insincere, crocodile-tear apology.

The rush of justice intoxicated me, and I checked out more hbomberguy stuff. The algorithm pointed me to reaction videos by a variety of skeptics, as well as a YouTube-hosted podcast by an asexual couple who claim Jessica Rabbit as an ace icon.

My desire to see more petards hoisting some assholes led me to Creepshow Art. The star of the channel draws pictures while she serves up (as they say on YouTube) tea about her fellow YouTubers. I didn’t watch any of her videos, but through the takedowns, I heard enough of her petty, self-righteous trash-talking that I never will. She was a popular subject for reasons I won’t go into here because they’re convoluted, like a vast spider web of brazen internet fuckery.

I know nothing about YouTube celebrities, but they exist, earning millions of views and dollars for whatever they broadcast. Some people do the art and gossip of Creepshow Art; some people tell stories; some people share essays; some people create documentaries; and some people just trash talk. It’s a community, there are conventions, and there are beefs. Most of them know each other. All of them make a really good living being personalities, and most, from what I can tell, are terrible people.

This leads me to Gabbie Hanna. She started out on Vine (Does anyone remember Vine?) doing short-form sketches. When Vine collapsed, she moved to YouTube and later to TikTok, as a storyteller who occasionally starred in sketches with other YouTubers. She started a music and acting career and published some bestselling books. She is YouTube royalty, and she is truly awful.

She and Donald J. Trump tie for the thinnest skin. When someone “passed” on her during a game of “Smash or Pass” (please don’t make me say what this game is about), she hunted him down at a convention and harassed him until he broke her phone. (This guy is really awful too.) She is a master projectionist, and if you took a shot whenever she used words like “manipulative,” “gaslighting,” “abusive,” and “narcissistic” in a video, you’d be dead. She did things like tell a guy who was about to hook up with her friend that she heard a rumor said friend had an STI, and then Gabbie demanded apology from her. Gabbie’s behavior on the set of a TV show another friend cast her in got her character, and that relationship, killed off. None of it is her fault. If she admits to anything, it’s fragile mental health.

One by one, her friends abandoned her, and in 2022, she dropped out of the spotlight for a while. When she came back in the beginning of 2023, she posted 170 TikTok videos in twenty-four hours which were, for lack of a better word, unhinged. I don’t mean trash-talking her friends or getting really drunk or high at a party. I mean calling herself the Second Coming, obsessively discussing simulation theory, inviting strangers into her home, and screaming. She was having a full-blown manic episode, and her fans were calling in welfare checks. I had been reveling in this toxic human being’s downfall, but now I was genuinely concerned about her health.

After that, she disappeared until a few months ago, when she gave interviews. No one asked her about what happened, only what she was up to. She talked about how she was at peace, and she found God. (He has his own channel, but not as many followers as her.) This is the reason for this blog post: she said she was deciding who she was. Was she a musician, an author, or a painter?

Even the most critical of “tea” dispensers said that some of her songs were bangers, and she sold out large venues, but she can’t sing. She’s as bad as the untrained actors in the ubiquitous musical episodes of our beloved TV shows. Her poetry books are New York Times bestsellers, but they read like Shel Silverstein as a fifteen-year-old goth girl in the early 2000s. I haven’t seen her paintings, but most celebrity paintings are really bad.

This woman rose to fame first by being goofy, then being a goddamned nightmare. And she’s got more than one bestselling book, huge concerts, and a cultish fan base. What has she done to earn this? For starters, she’s good at being goofy. She works hard—you have to to be a YouTube celebrity, and that means being on. You develop a character, and even when you grow out of it, you’re expected to behave the same. People say that she hasn’t evolved her content to fit in with the times, but every single temper tantrum got views, and you have to wonder how much of that is calculated and how much is mental health. Her dream has always been singing, and she leveraged her clout to do just that. Same with her “poetry.” She went into seclusion because she wanted to. She’s even used the word “retirement.” She’s thirty.

Was her meltdown an act? I doubt it. I’ve seen that kind of thing before.

Why do I care? I’m asking myself this as I watch any Gabbie-Hanna-related video that the algorithm throws at me. Is it because I want to see her punished? I do. I want to see her brought down low because she became successful by being the most hated person on the Internet. I don’t personally hate her, I just want to see her get justice. But justice is an imaginary thing, and her large fan base is real.

I don’t have the right to tell people what they can and can’t spend their money on, and I don’t read minds. Maybe they feel like her poetry speaks to them. Maybe she sings their anthem. Or they could be like me, obsessively clicking on every Gabbie Hanna link to watch this horrifying train wreck.

I’m currently writing the script for MortalMan and running some of these ideas past some friends. I came up with a brilliant gag based on Adam West/Burt Ward Batman fights. I’ve got Christmas presents to unwrap on Monday. I’m going to start illustrating soon, and I cannot wait to get to page 7. She may or may not have earned that massive Los Angeles house, but that self-absorbed loudmouth has nothing to do with me and my definition of success.