Finding Your Audience

In this FB group I’m a part of, there was a discussion started for authors. One of the authors responded with his calculation of exactly which books were going to be bought (Hindu myths, if you were curious), and how he was going to basically write books for the sole purpose of selling many of them.

Later that day, I saw a YouTube ad that told me that the only way to sell a lot of copies of your book is to research which audience you want to sell it to you, and if you’re sitting around, writing your book, you’re making a huge error because writing is step 6 in getting your book out there (steps 1-5 come at a fee, of course).

I found myself deeply offended with this one-two punch. The current hurdle I’m facing is getting people to buy the books I wrote for myself, for the sake of writing them and writing them well, not to make a quick buck. Writing is not some moneymaking scheme to me, it’s who I am, to the very core of me. The first thing I do when I sit down to put together a book is write, not do market research. I crossed my fingers that this guy’s writing algorithm fails, and nobody buys his books, and I cast judgement on the shallow people who would buy something that panders to them like this.

But then I started thinking. Exactly what part of the Marvel movies that I’ve seen all of in the theater do I think was a deep, personal reflection on what the directors had to say, from their heart? When was the last passion project I watched? I am one of those shallow people I’m complaining about. People are going to watch and read what they want, even if it is cynically concocted to push their buttons. That’s going to be an obstruction for me as I continue this path I’ve decided to take, and as long as I put my soul into my laptop, it’s going to be one I am going to have to live with.

I still want that guy to fail, though, because he was being a real smug asshole about it.

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